Most AI projects fail because we forget humans have to use them. I build automation that teams actually want to use, cutting response times by 60% while saving 25+ hours weekly.
The story
Most business leaders I talk to have the same frustration: they’ve tried AI solutions that promised the world but delivered headaches instead. The demos looked amazing, but the actual implementation? Teams hate it, workflows break, and productivity somehow gets worse.
Here’s what I’ve learned after 30+ years in tech – most AI projects fail not because of the technology, but because we forget humans have to actually use these systems.
What separates my approach from typical AI consultants:
I’m a player-coach, not just an advisor. I get in the trenches with your development teams, building workflows that fit how your business actually operates. No cookie-cutter solutions that look good in PowerPoint but fail in practice.
I focus on cognitive empathy. Before writing a single line of code, I understand why your team resists change. Then I design automations that feel natural to adopt, not forced.
My results are documented. One recent client cut response times by 60% during their busiest season while reclaiming 25 hours per week. This isn’t about chasing the latest AI trend – it’s about turning technical complexity into measurable business results.
I’ve been coding since my early teens and studying human behavior since 1990. Since 2018, I’ve been developing my own AI chatbot. The difference comes from combining technical expertise with understanding of human behavior.
I don’t just build AI workflows – I create systems people actually want to use.
Ready to stop doing robot work? Let’s build automation that works for your team, not against them.
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